The Nokia people do think and hope that the mobile phone will be the main tool for listening to mp3 files, songs, podcasts and audiomessages in the future. The mobile phone is the iPod killer. That's quite a challenge for the company that still has to find ways to seduce the North American market. Apple is a strong brand and the company is also an innovative retailer. The Apple Shops are going to present an effective competitor.
The Nokia people do think and hope that the mobile phone will be the main tool for listening to mp3 files, songs, podcasts and audiomessages in the future. The mobile phone is the iPod killer. That's quite a challenge for the company that still has to find ways to seduce the North American market. Apple is a strong brand and the company is also an innovative retailer. The Apple Shops are going to present an effective competitor.
iPod is a brand of portable media players designed and marketed by Apple and launched in 2001. Like many digital music players, iPods can also serve as external data storage devices. In January 2007, Apple announced the iPhone, a device that combined the features of the video-capable iPod with mobile phone and mobile Internet capabilities.
"We've now sold over 42 million iPods," Steven Jobs said in his opening speech at the Macworld Conference & Expo in San Francisco January 2005. At that time the company sold about 14 million iPods per quarter. During the three-month period ending December, the Cupertino-based company sold a whopping 21 million units, the most ever in a single quarter.
Killing the iPod isn't just a mobile phone against ipod, product against product competition. iPhone has become a part of popular American and global culture. The iPod is a phenomenom, an innovation. Some people think it's wort while to have separate units for mucis listening and multimedia viewing. Folks like to save the batteries of their mobile phones.
Assuming the iPhone does extraordinarily well - and there's no reason to believe it won't - it will sell fewer than 5 million units in 2007. Steve Jobs targeted sales of only about 10 million iPhones in 2008. Year 2008 Apple plans to have distribution in Europe and Asia as well as North America. The number of mobile units sold by Nokia is remarkably higher. When most of the mobile phones will have mp3 playing capabilities year 2008, it is possible that statistically the Nokia statement is correct.
But we have to wait and see. This year Apple is challenging Nokia with its iPhone. The sales numbers are not remarkably high, but the media hype Apple is able to generate might have a much stronger impact than the numbers.
Helge V, Keitel
www.kknet.fi
Skype visualradio
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