DHX Media Ltd., a leading independent international producer and distributor of television programming and interactive content, is pleased to announce that its DECODE Entertainment division has signed a long form agreement to appoint PLAYSKOOL, a division of Hasbro Inc, one of the world's largest toy companies, as the worldwide master toy and game licensee for the preschool show, Franny's Feet.
As previously announced on November 20, 2006, this agreement grants a worldwide licence to PLAYSKOOL in exchange for an up front minimum guarantee and a percentage of PLAYSKOOL's net revenues derived from the sale of Franny's Feet toys and games worldwide. The potential royalties under this agreement are material to DHX Media's merchandising and licensing revenues.
Franny's Feet, with 39 half hours now completed, is licensed to television broadcasters covering more than 150 countries worldwide. Franny's Feet was first broadcast in the US market on PBS affiliate Thirteen-WNET New York in July 2006 and has now been picked up by PBS affiliates in other key US markets.
Michael Donovan, Chairman and CEO, commented,
"We are delighted to have completed this deal with PLAYSKOOL and Hasbro, Inc. This is the first stop for Franny's Feet on its way to an even wider merchandising and licensing program worldwide. This deal provides a strong indication that our kid's properties continue to have growing appeal to a wide international audience and we look forward to working closely with Hasbro as we build on this exciting opportunity together." -- www.cnxmarketlink.com
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