This eliminates the need for mobile consumers to key in text or navigate complex menu hierarchies when searching for music or ringtones to download from the mobile Web. Nuance will demonstrate the new technology in booth #4179 at the CTIA Wireless 2007 conference, being held this week in Orlando, Fla.
Nuance is the first vendor to successfully address the significant technical challenges associated with delivering access to a dynamic database of more than one million song titles. Expanding on the advanced technology of Nuance's embedded speech solutions for voice control of mobile music players, the Nuance Mobile Music Service Package allows mobile search providers to add voice search functionality - including song and artist names - to their music search and download applications. With a custom set of grammars specifically built to optimize a catalog of more than 1.2 million song and artist titles, the Music Service Package offers the comprehensive coverage and easy access that will drive more consumer spending on mobile music content.
"The success of mobile search and advertising are driven by the exceptional user experience,"Â said Adam Soroca, vice president of product management at JumpTap. "Speech recognition represents a powerful enabler within the mobile search paradigm: offering users instant access to the songs and artists they want without typing search terms using the small keypads of mobile devices. The high accuracy and large grammar capabilities of the Nuance Mobile Speech platform have significantly advanced the capabilities of mobile music search, and we are pleased to make the Music Service Package available to our customers as part of the JumpTap solution."Â
According to a Gartner report, global spending on mobile music is expected to reach $32.2 billion by 2010, more than double the $13.7 billion revenues expected for 2007. In fact, analysts believe mobile handsets will supersede dedicated MP3 players as consumers' music device of choice.
"Mobile music is the hottest category in the mobile entertainment industry, and mobile music search is a critical component in facilitating access to ever-increasing music catalogs,"Â said Michael Thompson, vice president and general manager, telco, search and communications, Nuance. "A more efficient means to find music tracks, such as speech recognition, opens new opportunities for wireless carriers and application developers to increase revenue through additional purchases. Nuance's leadership in the full spectrum of speech technologies allows us to bring a complete speech solution to the mobile music market and significantly enhance the usability of music search applications"Â - Nuance.