Samsung and VoiceIndigo Partner to Bring Podcasting to Mobile Phones

VoiceIndigo is the first advertising-supported Podcasting service to ship bundled on a phone from a major handset manufacturer and a major carrier in the United States.

Samsung Mobile Podcasts makes it easy for consumers to listen to their favorite podcasts anytime, anywhere; as easy as listening to the radio. Categories include sports, comedy, entertainment, news, business, and music.

"Samsung Mobile Podcasts puts the consumer back in control by making it easy to obtain personally relevant and compelling programming on the go, from thousands of major content providers," says John Mayerhofer, CEO of VoiceIndigo.

VoiceIndigo is a free service that makes it simple for listeners to manage their podcasts via a simple web interface accessible at http://Samsung.VoiceIndigo.com and access them through a wide variety of devices such mobile phones and PCs. That means as users upgrade their handsets, they do not need to reconfigure their content. Their preferences and content choices are automatically synchronized to the new phone.

Empowering the Mobile Ecosystem

VoiceIndigo's service solves the challenges around the distribution of mobile content and empowers brands to connect with consumers at the mobile network edge and conduct transactions via click-to-call, click-to-request, and click-to-buy. Advertisers can accurately measure the success of their ad spend and gain knowledge of their customers. VoiceIndigo was built on the principle that markets are conversations.

For content providers, VoiceIndigo makes it easy to achieve massive reach, providing them with a value added revenue model and increased knowledge of their customers.

VoiceIndigo's solution enables the economical delivery of digital audio over mobile networks through advanced digital audio processing, and provides Mobile Service Operators with a business model around open media that generates significant incremental revenue. Lastly, VoiceIndigo facilitates the adoption of dataplans and increases SMS usage.

"We're thrilled to be working with Samsung to market a compelling Podcasting solution that customers love," added Mayerhofer. - SOURCE: VoiceIndigo Inc.