Viacom Announces Exciting New Mobile Partnerships

Viacom Inc. today unveiled several new partnerships and programming developments across its mobile media offerings, it was announced today by Philippe Dauman

President and Chief Executive Officer, during his keynote address at the CTIA Wireless 2007 Conference. Viacom's divisions MTV Networks, BET Networks and Paramount Pictures made major announcements surrounding their mobile portfolios, further solidifying Viacom's leadership position on this platform and expanding its strategy of creating immersive entertainment experiences for its audiences.

Mr. Dauman said: "Wireless is an integral part of Viacom's strategy of staying deeply connected to our audiences wherever they are, and allowing them to consume our content however they wish - no matter what the platform. As a leading provider of video programming on the handset, Viacom has the unique ability to leverage our global experience to experiment, innovate and define the cutting edge in mobile digital entertainment.

"And we're thrilled that we can now provide our marketing partners with even more opportunities to bring their brands to life in an integrated way across our platforms," he said. "In addition to creating a new revenue stream for our company - which will help fuel further content innovation and growth on wireless - mobile advertising allows our marketing partners to engage with audiences in an exciting, ground-breaking way."

MTV Networks

MTV Networks announced that Pepsi-Cola North America and Intel Corporation have signed on as charter sponsors for a variety of MTVN's mobile offerings. The move, which marks the first time MTVN is selling advertising across its mobile portfolio, represents new opportunities for marketers to bring their brands to life in an integrated fashion across MTVN's digital platforms, from online to wireless. The Pepsi and Intel brands will feature prominently on the MTV and COMEDY CENTRAL mobile TV channels, as well as the all-new MTV, VH1 and COMEDY CENTRAL mobile websites that are debuting today.

MTVN also announced an expanded partnership with Sprint to bring even more of MTVN's popular music, entertainment, kids and comedy programming to Sprint customers. In total, Sprint now offers 14 different live streaming and video-on-demand (VOD) channels featuring MTVN content - the most of any carrier. The partnership adds significantly to the amount of MTVN programming previously available on Sprint. In addition to video on-demand content from 10 MTVN brands, Sprint is now offering streams of content from MTV, Nickelodeon and COMEDY CENTRAL, the new mobile websites from MTV, VH1 and COMEDY CENTRAL, and a new GameTrailers mobile video channel.

COMEDY CENTRAL launched South Park 10: The Game, a 40-level action/adventure mobile game based on the first 10 seasons of the Emmy and Peabody-Award winning series. South Park 10: The Game will be available in the U.S. and European markets and will be distributed on major wireless carriers.

MTV Networks Kids and Family Group and Amp'd Mobile announced a new partnership where content from Nickelodeon and The N will appear within new channels on Amp'd Live mobile service beginning this week. As part of the new partnership, Nickelodeon and Amp'd will also launch in the second quarter a completely separate channel based on the property SpongeBob SquarePants.

GameTrailers.com (GT), the premier provider of video for gamers, announced the launch of its new mobile video channel. As part of the mobile debut, GameTrailers will unveil "Go Gaming," a new original mobile series dedicated entirely to coverage of wireless games. GT gaming content will be distributed to Amp'd customers beginning in the second quarter, with a roll-out across all carriers in the coming months - Viacom.

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