Chordiant and IBM Host Customer Experience Summit in New York City

The Cx Summit will feature expert speakers discussing customer experience strategies that can help global 1000 companies deliver on their brand promise to consumers. This day-long Summit will provide valuable information about how and why consumer expectations and motivations are changing, and what global brands need to do to meet these expectations - rapidly, effectively, and profitably.

Featured Summit speakers include:

John Armstrong, Partner, CRM Banking Solutions, IBM Business Consulting Services

Having supported a broad array of global brand implementations for the front-office in his career, John Armstrong is uniquely positioned to share insights and key principles in the design of a new "customer advocacy" framework.

William Band, Principal Analyst, Forrester Research

One of the industry's foremost thinkers on the subject of "customer experience," Bill Band has been helping organizations define distinctive customer-driven strategies throughout his entire career.

Chris Keating, VP of Strategy, Iconoculture

Given his unique view on the market, Chris Keating will translate emerging consumer macrotrends and insights across product categories, lifestyle segments, and demographic groups, and articulate how customer experience can meet the unspoken needs, wants, and motivations of consumers today.

Rob Walker, PhD, VP of Decisioning Solutions, Chordiant Software

At the forefront of user trends in the global brand area, Rob Walker will provide customer experience case studies in Financial Services and demonstrate new visualization technologies that enable enterprises to track and monitor the profit of business rules decisions and business logic.

"IBM and Chordiant are at the forefront of a sea change in the way businesses view their relationships with their customers," said Bryan Lee, Director, Solutions Management, IBM. "Global brands entrenched in a traditional product-centric view of the customer will lose the loyalty of today's consumer. In these older models, customer need often isn't factored into business processes. At the Cx Summit, we will give global brands an alternative to these approaches to help them compete more effectively in the face of what today's consumer increasingly desires to experience with their supply relationships."

"For global brand companies, technology now exists to help make the dream of optimizing customer experience a reality," said Steven R. Springsteel, chairman, president and CEO, Chordiant Software. "Through our applications and solutions, Chordiant helps leading companies deliver unique experiences to millions of individual customers. Working with partners like IBM to implement these groundbreaking solutions is helping to re-energize some of today's leading global consumer companies, and we are delighted to sponsor the Cx Summit with them" - IBM.