AT&T Inc. and Chase Card Services, the credit card division of JPMorgan Chase & Co., today announced the delivery of Tim McGraw's "Swampstock" music festival and Neighbor's Keeper Foundation charity fundraiser in a groundbreaking new way - across the three screens that matter the most to many of today's consumers - the wireless device, the TV, and the PC.
Chase is AT&T Entertainment Services' first three-screen advertiser and sole sponsor of Swampstock content.
This is the first major content and advertising deal through AT&T Entertainment Services and represents the intersection of AT&T's vision to be a premier communications and entertainment provider. The program also demonstrates AT&T's commitment to delivering compelling content across the three screens while enabling a sponsor, Chase Card Services, to reach its audience in a highly relevant way through multiplatform advertising.
"In today's fragmented media environment, marketers need ways to connect with consumers on their terms," said Scott Helbing, executive vice president, AT&T Entertainment Services. "Programmers, advertisers and service providers are looking to the television, the Internet and the wireless device to reach customers with targeted, relevant messages that deliver decisive results. Our three-screen platform does that in a way that competitors cannot."
"Chase is excited to have entered into this relationship with AT&T," said Sangeeta Prasad, senior marketing director, Chase Card Services. "With progressive marketing strategies such as this innovative effort, we're in position to extend the Chase brand through less conventional mediums to engage more customers."
Swampstock is an event held in Tim McGraw's hometown of Rayville, La., with proceeds benefiting local charitable endeavors through Tim McGraw and Faith Hill's Neighbor's Keeper Foundation. For the past 11 years, the couple has visited Rayville to raise money and compete in a celebrity softball game and, along with guest artists, to host an outdoor concert - AT&T.
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