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According to a research by eMarketer, approximately 97.2 million women use the Internet in the US as compared to 90.9 million men.
Women have been inclined to use the Internet to accomplish tasks instead of any diversion, said eMarketer senior analyst Debra Aho Williamson, who is the author of the "Women Online" report.
"Females, especially adult women have been likely to use the Internet to get things done, rather than to have fun," the eMarketer report stated.
"Many adult women, busy juggling with work in their relationships and child-caring responsibilities, don't have the time to surf the Web for video."
Regarding the watching of video online, study reveal that Seventy-eight percent of the male in US use Internet to watch video while only 66 percent of the female users, in the last year.
Reasons given for the difference in video-viewing proclivities includes that men have been adopting new technologies faster than the women and also have a greater accessibility to the high-capacity broadband Internet connection, which has been needed to handle the data-rich video streams.
The gap between the genders is expected to narrow in coming years as the broadband connections would become ubiquitous and television shows popular among the women would also be made available for viewing online, said eMarketer's senior analyst Debra Aho Williamson.
"Early data has indicated that female teens have been as enthusiastic as male teens about the online video," Williamson said. - DDNews