SiRF Technology Holdings, Inc., a leading provider of GPS-enabled silicon and premium software location platforms, today revealed its industry leading SiRFstarIII architecture will provide the GPS-based location awareness for products based on the new Intel Ultra Mobile Platform 2007.
The low-power SiRFstarIII-GSC3LT, which provides the integrated GPS functionality for Intel Ultra Mobile PC (UMPC) and Mobile Internet Device (MID) platforms, together with support from the SiRFecosystemTM global developer community, will enable manufacturers to create compelling new location-based applications that complement today's mobile lifestyle with a truly locative experience.
"SiRF has consistently taken a leadership position in emerging markets, and with its powerful capabilities, portability and connectivity, the UMPC and MID platforms provide a great opportunity to expand the usage of location enabled applications in the mobile consumer and enterprise market,"Â said Kanwar Chadha, founder and vice president of marketing for SiRF. "We look forward to working with Intel to help this exciting new platform realize the promise of location, and to continuing to drive GPS further into the mainstream through partnerships and innovative technologies."Â
The latest mobility innovation, products based on the Intel Ultra Mobile Platform 2007 combines the full power of a computer, support for anytime wireless broadband connectivity, ultra mobility and location adaptability in a compact form factor, providing the foundation for a variety of new Internet-based usage models and products consumers can carry conveniently wherever they go. The Ultra Mobile Device reference design with integrated SiRFstarIII technology will offer manufacturers of mobile devices in consumer electronics, wireless, automotive and computer industry a comprehensive, turnkey, location-enabled solution they can employ to drive down the cost and speed the development of the next generation of these location-aware ultra mobile devices.
"Location-based services provide consumers with a host of new usage scenarios on MID and UMPC platforms, "said Rob DeLine, Director of Marketing for Intel's Ultra Mobility Group. "The SiRFstarIII technology combined with Intel silicon solutions will enable innovative, location-aware platforms."
A winner of PC Magazine's Award for Technical Excellence, the SiRFstarIII architecture can track more than 20 GPS satellites, employs the equivalent of more than 200,000 correlators and sophisticated navigation algorithms and makes real-time navigation practical in almost any environment.
Now in its 11th year, the Intel Developer Forum is the premier global technology industry event for hardware and software developers to confer on Intel-based platforms, technologies and solutions, and the new usage models they enable - SiRF.
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