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Advertising innovators embrace Joost

Armen Hareyan's picture

Joost already has hirty-two blue-chip advertisers on board for launch.

Joostâ„¢, the world's first broadcast-quality Internet television service, today announced that it has signed 32 leading companies from around the world as advertising launch partners.

"The industry response to Joost has been overwhelming, as is evidenced by the caliber of our launch partners," said Nick Loria, senior vice president of global advertising, Joost. "Online video distribution is becoming an increasingly competitive medium for advertisers, and Joost delivers a distinct environment: the ability to micro-target audiences with new and unique ads during professionally-produced programming."

Joost advertising launch partners include:

The Coca-Cola Company, HP, Intel, Nike

United States
Electronic Arts; Esurance; Garnier Fructis; Kraft; Lionsgate; Microsoft Corp.; Motorola Inc.; Nestlé Purina PetCare; Procter & Gamble; Procter & Gamble (Hugo Boss Fragrances); Sony Electronics, Inc.; Taco Bell Corp.; United Airlines; US Army; Visa; and the Wm. Wrigley Jr. Company (Orbit®, Extra®, and Eclipse®)

General Motors Europe with Opel and Vauxhall brands; IBM; L'Oréal Paris; Nokia Nseries; Unilever's Magnum Ice Creams; Virgin Money; Vodafone; and Warner Bros.

Joost has worked with more than 20 media and brand agencies to develop meaningful advertising campaigns for their clients. In addition, the Interpublic Group, through its Emerging Media Lab, has entered into a year-long strategic partnership with Joost.

Additionally, through a partnership with Frank N. Magid Associates, Joost will measure user consumption habits and advertising efficacy, including ad awareness, receptivity, engagement, brand enhancement and intent-to-purchase, for launch partners.

"Joost has attracted partners from every major brand category because we offer an advertising platform that is similar to TV, with high-quality programming; and we're providing unparalleled user statistics and insights, as well as an unmatched level of interactivity, targetability and measurability," said David Clark, executive vice president of global advertising, Joost. "Our launch partners and their creative teams are a tremendous asset for Joost, as we work together to create inventive ads that allow them to reach and interact with consumers in new and compelling ways."

Creative executions, which will be added to Joost on an ongoing basis, include both conventional advertising units, similar to those found on TV and the Internet, such as stills, spots, overlays and widgets; and innovative types of advertising, such as branded entertainment and channel sponsorship and promotion. Users will be able to learn more about the advertised brands by clicking through the interface.

"Advertisers, and their advertisements, play a critical role on Joost, which is why we are working with them to develop innovative ads that are more targeted, effective, engaging and relevant to viewers," said Janus Friis, co-founder, Joost. "Our success in lining up leading brands from around the world is a testament to our delivery of a unique advertising value proposition."

Currently available in an expanded beta, Joost combines the best of TV and the best of the Internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment. Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.

Joostâ„¢ provides a new way of watching TV that combines the best of full-screen television entertainment with online interactive and community benefits to bring an unprecedented selection of video content to viewers anytime, anywhere. Joost is based on a state-of-the-art, secure, peer-to-peer streaming technology.

To learn more about Joost, visit

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