HP Tailors PCs for Spanish-speaking Hispanic Consumers

Designed in response to increasing demand from the Hispanic community, the two additions to the HP Pavilion product line are:

- HP Pavilion a6005y Desktop enables consumers to customize their PC with the Spanish versions of Windows Vista Home Basic or Windows Vista Home Premium. The PC also features a Spanish keyboard and optional Spanish versions of popular software including Norton Internet Security, Microsoft® Office and Roxio Creator. Consumers also will receive Spanish-language documentation including Easy Set-Up instructions and software manuals. The HP Pavilion a6005y starts at $329 directly through HP at www.hpshopping.com and at HP configure-to-order kiosk retail partners: CompUSA, Costco, Office Depot and Office Max.(1)

- HP Pavilion a1726x Desktop with Windows Vista Home Premium enables customers to choose English or Spanish at the initial set-up phase and includes multimedia keyboards for both Spanish and English-language users. This PC features a 320 gigabyte (GB) hard drive that can hold up to 134,000 photos, 1,024 megabyte (MB) memory, Intel Pentium D processor and SuperMulti DVD Burner with LightScribe technology enabling users to burn custom, silkscreen-quality text and images onto LightScribe-enabled CDs and DVDs. The HP Pavilion a1726x starts at $599 and is available now at CompUSA stores throughout the United States.

"With this expansion of our PC portfolio, we are delivering products our Hispanic customers have told us matter most to them," said Mark Sanchez, vice president and general manager, Consumer Computing - North America, HP. "This community is the fastest growing segment in the United States, and HP is committed to providing them with ready access to technology to work, play and connect with others."

According to recent projections, in just three years the U.S. Hispanic population promises to be the ninth largest economy in the world as measured by gross domestic product, exceeding Canada and Mexico. Based on recent Forrester data, this population has a strong affinity toward technology and is increasingly using the Internet for connecting with family, sharing photos and educational purposes.(3)

"This product introduction demonstrates HP's belief in the critical importance of the Hispanic community and its commitment to that community," said Rob Enderle, principal analyst, Enderle Group. "The need for Spanish-language options in the United States has never been greater, and HP is clearly stepping up to address this need."

Documentation is available in both English and Spanish for these new offerings, and, as always, HP customers have ready access to Spanish-speaking customer support representatives - HP.