YouTube and MySpace may be all the rage now, but how are those major trends impacting the Hispanic Internet market space and what can marketers expect to see in the Hispanic version of the Web 2.0 era? Hispanic Market Pro gathers Hispanic Internet masters for an in-depth teleseminar that will arm you with actionable advice and insights to make your Hispanic Web marketing initiatives in 2007 relevant, penetrating and measurable.
The audio conference, "Latino Clicks: Hispanic Internet Masters Reveal What Works - And What Doesn't - In the New Web 2.0 Era," will take place on Thursday, May 17 at 3pm ET. Moderated by Bill Gato, president, Hispanic Digital Network, the panel includes Rick MarroquÃÂn, chief marketing officer, Batanga; Mark Story, senior vice president, Fleishman-Hillard/ FH Hispania; Lee Vann, founder, Captura Group; Carlos Garcia, co-founder and CEO, Scrapblog, Inc.; and Matias Perel, founder and CEO, Latin3.
Here are a few of the practical topics that the expert panel will cover:
-- With the general rebirth of the Internet, what are the top trends as they apply to Hispanics?
-- How do you gather research and what information do you look at about Hispanics on the Internet?
-- Given the new Web 2.0 opportunities, what are the elements of an effective Hispanic Internet strategy?
-- How can user-generated content and online video be incorporated into a Hispanic web strategy?
-- What are the pros and cons of hiring a Hispanic ad agency to develop an Internet strategy vs. hiring an interactive ad agency to develop a Hispanic strategy?
-- What advice would you give to multicultural branding managers on winning the support of top management for developing more Hispanic Internet outreach?
-- How should marketers deal with language segmentation and acculturation issues when developing an online strategy?
-- When it comes to English-dominant Hispanics, what is the added value of a "Hispanic" web strategy? How can one best use general market sites and marketing efforts to reach Hispanics?
-- What does the future hold for Hispanic Internet marketing?
Access rates per teleconference call-in site are $110; $35 for educators and students.
To register for the teleseminar, click here: http://www.hispanicmarketpro.com/hispanic/details.php?file=7
Registration Details
Your teleconference registration includes:
-- A site license to attend this 60-minute national conference from the comfort of your office. Invite as many colleagues as you like to join you around a speakerphone, at no extra cost
-- The opportunity to connect with the speakers during the audience Q&A session.
Registration deadline is 24 hours prior to the teleseminar. Cancellations before 5 p.m. PT, two business days before the date of the audio conference will receive a full refund less a $25 service charge. All cancellations must be e-mailed in writing to cancel@hispanicmarketpro.com or by calling HMP at 305.971.2622.
Headquartered in Miami and owned by Hispanic PR Wire, Hispanic Market Pro (HMP) (www.hispanicmarketpro.com) provides Hispanic marketing executives with first-rate professional development teleseminars that are insightful, practical and economical. HMP presents monthly marketing-related training sessions on a wide variety of career-building topics that appeal to executives across every advertising and PR discipline ranging from media buying to media relations. Hispanic Market Pro is a sister company of Hispanic Digital Network, LatinClips and ConTexto .
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