Apple announced its plan to go greener, to make its production process more environment-friendly. This decision was made after Greenpeace put Apple at the bottom of its ranking of green electronics firms in early April.
Greenpeace wants Apple to improve recycling policy, not to dump useless products in Asia and India, to go greener in production process. Coordinator for the Computer TakeBack Campaign also wants Apple to stop shipping useless product to developing contries.
After Greenpeace's announcement Apple made a decision to go greener and published a five page report "A Greener Apple" on its website.
Apple's Chief Executive Steve Jobs says in this report that the first step of Apple will be removing toxic and hazardous chemicals from production, particularly polyvinyl chloride and brominated flame retardants. This is planned completely to be done by the end of 2008.
"Today is the first time we have openly discussed our plans to become a greener Apple," Jobs wrote. "I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas."
Jobs also said that Apple would start using LED backlighting for displays instead of mercury.
"It is generally not Apple's policy to trumpet our plans for the future," Jobs wrote. "Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple's desires and plans to become greener."
Apple's decision to go greener is encouraged by Greenpeace, but at the same time Greenpeace hopes that Apple will make much more efforts to be greener, especially in recycling policy.
"Apple's new commitment to environmental transparency and the phase out of the worst chemicals in its product range are genuine steps forward," Greenpeace spokesman Steve Smith said in a statement. "We look forward to Apple going further to green their existing products."
By Ruzan Harutyunyan for HULIQ
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