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Whose smile is this and what's it worth?

New Aquafresh(R) White Trays(TM) Puts Their Money Where Her Mouth Is

The latest innovation in tooth whitening, Aquafresh White Trays, is inviting consumers to visit http://www.HowMuchIsThisSmileWorth.com and take a guess as to who the celebrity behind the beautiful smile is and how much they think Aquafresh White Trays will be insuring her smile for through an exclusive policy with Lloyd's of London. One hundred lucky people will soon be smiling themselves when they are randomly selected to receive an Aquafresh White Trays Perfect Fit Kit just by speculating whose famous teeth these are. The winners will receive their very own ticket to a bright, white smile with a box of Aquafresh White Trays, Aquafresh White & Shine toothpaste to maintain that gorgeous new grin, the perfect-fitting white t-shirt and much more!

The beauty behind those pearly whites and the value of her smile will be revealed in South Street Seaport in New York City and on the Web site on May 10. Consumers will also learn how to enter a sweepstakes for an all-expense paid trip and the chance to meet the celebrity in Los Angeles, California. Plus, visit http://www.HowMuchIsThisSmileWorth.com after May 10th to join Aquafresh White Trays and our new celebrity friend in support of an important women's cause.

Designed by cosmetic dentists, Aquafresh White Trays are a convenient new tooth whitening tray system that provide visibly whiter teeth in as few
as three days, with full results in just seven. They are pre-filled, disposable trays and are used just once a day for 30-45 minutes! -www.prnewswire.com

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