"We're still about nine months into having Zune in the marketplace. We're very pleased with the progress. We've sold a little over a million Zunes. In the category we're in, the hard-disk-based category, we've got about 10 percent market share. It's a good start. It's not an overwhelming start. I'm not going to pretend it's some gigantic move," said Robbie Bach, president of Microsoft's Entertainment and Devices Division, which develops Xbox 360 game console and Zune music player.

When Bach was asked about Zune phones, he said, that Microsoft is happy with Windows Mobile smart phones and is not yet going to turn the Zune into a phone. He also mentioned Zune's Wi-Fi support which is going to become more useful. A new software must be designed to support its internet capabilities.

Currently the most popular MP3 players are Apple's iPods. It has the interface of iPhone, but does not function as a phone at all, and already 100 million iPods are sold. So Microsoft still has to do a lot to win the market.

Current results are better than Microsoft expected, so it is going to continue working one Zune, to add new functions, to have innovate ideas, and to make it the best MP3 player ever. Newly released pink and watermelon colored Zunes also will succeed as Bach says.

Microsoft has already won with its Xbox, and this is to prove that it can work with hardware as well. So Robbie Bach is thinking of next generation Zune MP3 player, which will become the best friend of music lovers.

By Ruzan Harutyunyan for HULIQ