The report studies and ranks the supply chains of a diverse range of companies.
"As a pioneer in value chain strategy, Nokia has led in supplier development, sales and operations planning, and collaborative product development," wrote AMR Research. The report looked both at financial performance and publicly visible leadership in supply chains. Nokia's strengths proved to be its net income and total assets, inventory turns, and 2006 revenue growth.
Commenting on the ranking, Robert Andersson, Executive Vice President, Customer and Market Operations, Nokia, said: "In 2006, Nokia manufactured and sold 347 million mobile devices, which means 11-12 units per second, 24/7. This would not have been possible without comprehensive planning and execution throughout our whole demand supply chain, including suppliers, subcontractors, , manufacturing, sales and channel management, customer collaboration and logistics. So we feel that this ranking is also recognition of our excellent partnership community. "
According to the report, excellence in the demand-driven supply chain is a combination of visibility communication and reliable processes linking together the three key areas of supply management (including manufacturing, logistics and sourcing); demand management (including marketing, sales and services), and product management (including research and development, engineering and product development). -Nokia
