Google Inc. and Salesforce.com Inc., a provider of Web services for businesses, plan to announce today that they are collaborating to target small businesses, reported The Wall Street Journal.
According to The Journal, an initial joint service will allow Salesforce.com customers to place advertisements alongside Google search results using Salesforce.com's Web site. In other words, Salesforce.com will resell Google AdWords, acting as a distribution channel for that popular service. Salesforce.com's revenue will come from selling the new service; the firm will also receive a cut of Google's revenue from ads placed through its service, but a spokesman described that amount as "negligible" and "not material."
According to The Journal, the companies said they are considering other ways to work more closely in the future.
By teaming up, Google and Salesforce.com, of San Francisco, could be better equipped to contend with their mutual rival, Microsoft Corp. Google, of Mountain View, Calif., has begun offering online word processing, spreadsheet and calendar services for consumers and businesses -- Web-based applications known as Google Apps -- that offer an alternative to Microsoft's productivity software, reported The Journal.
- New York State Society of Certified Public Accountants
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