Apple CEO Steve Jobs claimed that Safari Internet browser is twice as fast as its rival applications. He also said that the browser will be fully accessible from iPhones.

Safari Internet browser for Mac equipped computers was released a few years ago and has about 18 million users, which is the 5 percent of internet browser market. At the same time Microsoft's Internet Explorer has taken the 78 percent of the market, and Mozilla's Firefox takes 15 percent.

"We would love for Safari's market share to grow substantially," Jobs said. "The Mac's market share is growing. ... But we want to grow maybe even in addition to that."

Apple and Microsoft have always been different worlds, but now they are somehow cooperating, allowing each others users to work with both companies' products, making compatible application, that strengthens their roles in the market and makes the competition hotter.

Apple is going to make Safari Internet browser the most powerful web surfing application.

Apple's Safari Internet browser will be available for download for free, which will not bring money to Apple's pocket directly, but it is a smart marketing strategy to attract users.

Safari Internet browser has a lot of very comfortable integrated search frames that make very easy to surf the web. These search frames can be very profitable to search engines, driving huge traffic. Besides, the web browser will be great for both website owners and users, because it doubles web page loading speed.

Microsoft Windows equipped computers have a huge share in PC market. If the users download Safari Internet browser and like it, they'll believe in other products of Apple. Even if only a very little percentage of that kind of users switch to Mac or any other product of Apple, it will bring a real amount of new users and profit.

So Apple's strategy is to show that making better products still doesn't mean to win a market. The key to success is marketing. Any company must have a flexible and developing marketing to make consumers chose their products.

At this time Apple agrees to release a free product, Safari Internet browser, let the users see how perfectly it works, believe in Apple's quality and by more products from the company. by Ruzan Harutyunyan for HULIQ