Ericsson to host multimedia services for BSNL in India
Ericsson (NASDAQ: ERIC) has been awarded two hosting agreements with Indian operator Bharat Sanchar Nigam Ltd (BSNL), one of the largest public sector companies in India. The agreements are for downloads and ringback tones.
These contracts focus on entertainment and personalization services. Under one contract, Ericsson is responsible for providing a content service that allows BSNL to tailor the ultimate customer experience. A next-generation portal that includes a variety of mobile content and applications will be used, giving subscribers the chance to order any type of mobile content - ringtones, games, pictures, video clips and software applications - via web, WAP or SMS.
The second agreement is for hosted ringback tones, one of the most popular and highest revenue-generating mobile data services available today. Ringback tones are tunes or other sound bites that replace the standard tone callers hear as they wait for their calls to be answered. The service is based on Ericsson's Personalized Greeting Service.
Ericsson is responsible for end-to-end systems integration as well as hosting and day-to-day management of both services.
Hans Vestberg, Executive Vice President and Head of Global Services, Ericsson, says: "BSNL is a key customer to Ericsson and we are proud to be chosen for these two hosting contracts. Since hosting was launched in 2004 Ericsson has announced more than 70 contracts. We feel positive that BSNL's subscribers will enjoy these multimedia services we are supporting them with."
Hosting services are part of Ericsson's overall content package that also includes offerings for music, video and downloads. Managed Services Hosting is a good business model for operators wanting to provide value-added services easily and cost efficiently to their subscribers. It also brings shorter time-to-market, an important factor for these kinds of services. -Ericsson
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