Sponsors Dropping Like Flies In Wake Of Chris Brown Case

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The world of advertising is quick and responsive in actions when brand image is threatened. R&B superstar Chris Brown can do nothing but watch as now more sponsors are suspending or dropping his appearances until this past weekends' assault incident is cleared up.

Wm. Wrigley Jr. Company, swiftly suspended an ad campaign featuring Brown the same day as the assault; WAKS FM 96.5 in Cleveland announced that it yanked all Brown songs from its on-air playlist until further notice, according to the Cleveland Plain Dealer.

"After the alleged incident the phones exploded," WAKS nighttime DJ Java Joel said in a press release. "It's all that people wanted to talk about. They were outraged at this alleged behavior and wondered why we were continuing to support his music. I agreed and immediately pulled all Chris Brown songs from my show until this thing shakes out in the legal system."

Shortly after DJ Java Joel made those comments, sources say station program director Bo Matthews pulled Brown's music off the station entirely. "It appears that Chris (Brown) has made some poor choices, we are following the lead of our listeners, and we will not be supporting Chris Brown on 96.5 Kiss FM in Cleveland until the alleged situation gets resolved," Matthews said.

Yesterday, EW.com reported that "Sesame Street" said it was dropping all future re-broadcasts of Chris Brown's August 2007, appearance on the show. That episode featured Brown singing the song "See the Signs" and even taught Elmo some slick dance moves.

And, Chris Brown's ad campaign for the long running "Got Milk?" series had been scheduled to end anyway this week, but the company released a statement saying it takes the allegations against the singer "very seriously." In addition, Chris Brown has cancelled many of the events he was scheduled to appear at this weekend's NBA All-Star game in Phoenix.

Here's a quick rundown of the events leading up to this latest addition to the list of sponsors who are suspending or cancelling advertising relationships with Chris Brown. As far as we know, none of Rihanna's sponsors have dropped or suspended her campaigns.

Late Saturday night, Chris Brown was seen leaving a pre-Grammy party with his girlfriend, pop superstar Rihanna. No one at the party noticed anything different or hostile about either teen superstars' behavior. However, soon after leaving the party just before midnight, a violent outburst by Chris Brown took place on a quiet street just outside Beverly Hills.

A witness who phoned police would later tell them screams were heard and it appeared as if a woman was being assaulted outside. Police arrived only to find a woman, who has yet to officially be identified as Rihanna, bleeding from the mouth and nose. According to TMZ, the woman's injuries were "horrific" with swelling on one side of her face.

Medics did take a woman by ambulance to a hospital for treatment for contusions, lacerations and bite marks. An unknown LAPD source told TMZ and Access Hollywood that although no weapon was used in the assault, in certain situations, body parts can be used as a weapon. Chris Brown nor Rihanna have issued any official statements concerning the case. At this time the district attorney's office is waiting for more conclusive evidence in order to file charges against Chris Brown.

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