- Excitement for the new crossover, the Ford Edge, is growing; more than 40,000 dealer orders are already in hand and an additional 65,000 people have requested more information.
- Ford's largest-ever digital marketing campaign will complement extensive TV, print and outdoor advertising to generate more than 500 million Ford Edge consumer impressions this holiday weekend.
- Music by emerging performers and some of today's hottest music celebrities, including Beyoncé Knowles, Funkmaster Flex and Kelis, will drive Edge's TV, radio and digital ads
"Edge excitement has been building all year and now it's time to build showroom traffic,"Â says Barry Engle, general manager, Ford Division Marketing. "The crossover segment is hot, and we've got the right product at the right time."Â
The Ford Edge, which is now arriving in showrooms, features five-passenger seating, a powerful 265-horsepower V-6 engine and exclusive features, like the panoramic "Vista-Roofâ„¢"Â, all of which will be featured in the advertising. The marketing and advertising campaign will crossover into every part of consumers' lives through Internet partnerships, TV ads and targeted print tie-ins, beginning on Dec. 24, 2006.
By Ford
Posted December 21st, 2006 by Nymphadora
