Washingtonpost.Newsweek Interactive and Google (NASDAQ: GOOG) announced on July 18 that they have extended their agreement to deliver contextually targeted ads and Google™ Web Search functionality to washingtonpost.com’s Web pages. Readers will benefit from fast, accurate Web results through Google search and see relevant Google ads throughout washingtonpost.com’s Web pages when they perform a Google search directly from the site. Washingtonpost.com will continue to benefit from access to Google’s extensive network of advertisers. Additional details of the agreement are not being disclosed.

"We’re happy to extend this relationship and value partners like Google whose technology enhances washingtonpost.com for both our readers and our advertisers," said Caroline Little, CEO and Publisher, Washingtonpost.Newsweek Interactive.

"We’re pleased washingtonpost.com is extending their AdSense agreement based on the value they have seen from the program to date," said Marc Leibowitz, Google’s director of Web syndication partnerships. "Combining both contextual and site targeting, we think AdSense is the most effective and efficient way to monetize online content. Our continued relationship is a testament to our efforts to make the program a success for washingtonpost.com."

Google gives publishers a simple way to monetize their content by connecting Google’s network of hundreds of thousands of advertisers with Websites in the AdSense™ content network. With a variety of ad formats including text, image and video, AdSense gives advertisers the ability to communicate their messages in compelling ways and allows publishers to customize the look and feel of their sites to give consumers the best possible online experience. AdSense has a number of targeting options so publishers can maximize their revenue potential and advertisers can effectively meet their campaign goals no matter their budgets. Site targeting, a feature of AdSense available to all program participants, helps publishers earn even more revenue by connecting them with new advertisers who are willing to bid a higher cost-per-thousand-impressions for space on their site. -Microsoft