Dick's Sporting Goods(R) Announces Beckham Jersey Launch with Beckham Interview Slated for All-Star Game's Halftime Report.
Starting today, soccer fans can get their hands on the newly-designed MLS adidas(R) David Beckham Replica Jerseys at all Dick's Sporting Goods locations.
In addition to Beckham Jersey, fans can hear the latest Beckham news straight from the man himself when he's interviewed on the Dick's Sporting Goods Halftime Show during this Thursday's 2007 Sierra Mist MLS All-Star Game at Dick's Sporting Goods Park.
Available for men, women and kids, the officially-licensed short-sleeve polyester jerseys feature Beckham's name and number "23" printed on back, with full-color L.A. Galaxy(R) emblem and adidas(R) logo on front. David Beckham Player Tees in the new uniform colors will also be available.
"This is an exciting time for soccer in the United States. David is a fantastic ambassador for his sport and we are proud that he is a long standing adidas partner," said Patrik Nilsson, President of adidas America. "Furthermore, we are delighted that soccer fans everywhere will be able to find his official L.A. Galaxy jersey at all Dick's Sporting Goods stores."
Since signing with the L.A. Galaxy in January, Beckham -- one of the world's greatest soccer players -- has kept the soccer world abuzz and is finally ready to make his impact on the field and on Major League Soccer. "With Beckham's official introduction last week, his jersey release and the All-Star Game this week, our halftime report is the perfect time and place for fans to get the latest on Beckham, from Beckham," said Jeffrey R. Hennion, Senior Vice President & Chief Marketing Officer of Dick's Sporting Goods.
The 2007 Sierra Mist MLS All-Star Game between the MLS All-Stars and Celtic FC starts 9 p.m. ET this Thursday and will air on ESPN2. The Dick's Sporting Goods Halftime Report, featuring game highlights, scores and soccer news from around the world, is the centerpiece of 42 Major League Soccer, including the All-Star Game, and United States Soccer games broadcast on ESPN and ABC this season.
Dick's Sporting Goods is the Official Sporting Goods Retailer of Major League Soccer and the Official Sporting Goods Retailer of the Sierra Mist All- Star Game.
About Dick's Sporting Goods, Inc.
Dick's Sporting Goods, Inc. (NYSE: DKS) is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of May 5, 2007, the Company operated 309 stores in 34 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, a multi-channel golf specialty retailer, with 75 stores in 28 states, ecommerce websites and catalog operations.
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