Saving Your World - Whole Foods

Whole Foods Market(R) Shoppers Help Save More than 1,000 Acres of Rainforest with Purchases of Save Your World(TM) Organic Yerba Mate and Aloe Vera Infused All-Natural Personal Care Products

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Save Your World(TM) (http://www.saveyourworld.com) announced today (July 30) that Whole Foods Market(R) (Nasdaq: WFMI), the world's leading natural and organic foods supermarket, has sold enough Save Your Skin(TM) organic yerba mate and organic aloe vera infused exfoliating soaps, body lotions and shower gels in its Midwestern stores to protect over 1,000 acres of Guyana's rainforest for one year.

Save Your World(TM) is the first personal care products company in the United States to ensure that for every organic yerba mate and organic aloe vera infused Save Your Skin(TM) and Save Your Hair(TM) product sold, one acre of tropical rainforest is protected for one year.

"The unique ingredients in Save Your Skin(TM) products' organic yerba mate and aloe vera, along with the company's rainforest preservation program, greatly complement the interests of health- and environmentally-conscious Whole Foods Market customers," says Noelle Wagner, Midwest Regional Whole Body coordinator. "We are pleased that our customers have contributed so quickly to saving the rainforest."

Save Your World(TM) is helping to save the rainforest through its partnership with Conservation International, a leading environmental organization with conservation programs worldwide. The two signed an innovative agreement in 2002 to lease 200,000 acres of rainforest located along the upper reaches of Guyana's largest river, the Essequibo. Under the terms of the agreement, Conservation International pays the government's Forestry Commission exactly what it would have received had the area been
logged. But instead of losing its trees, the area is protected and kept in its pristine state -- a conservation concession rather than a timber concession. Through donations to this project, Save Your World(TM) is helping to pay the annual royalties and fees required to maintain Conservation International's agreement with Guyana's Forestry Commission.

Save Your Skin(TM) and Save Your Hair(TM) premium-quality brands are rich in antioxidants, vitamins and minerals, and are handcrafted, paraben-free and pH-balanced. Yerba Mate, a unique ingredient found in all Save Your World(TM) products, contains nearly all of the vitamins necessary to sustain life.

"Save Your World(TM) is committed to protecting our world's natural resources," explains Scott Cecil, president of Save Your World(TM). "We believe that people can live in harmony with nature." -Save Your World

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