In his new role, Ferrara will have strategic management oversight of Tollgrade’s global marketing and sales initiatives, including business development, product management, sales management, corporate marketing and technical communications. He brings to Tollgrade a track record of experience in marketing, customer service, business development and operations most recently from Ericsson, Inc., where he managed the integration of Marconi North America following its acquisition and was the General Manager of Ericsson’s Data Networks division.
“We are pleased to have Joe join our management team at a time when we are broadening the scope of our network service assurance business and expanding our global reach in a highly competitive marketplace,” said Mark B. Peterson, Tollgrade’s President and CEO. “Joe brings to us ‘best in class’ leadership experience in marketing, business development, and operations that will help us add to and complement our marketplace influence among customers and prospects,” added Peterson.
Previously, Ferrara was CEO of Marconi’s North American operations where he managed the global business of its wireless and data networks divisions. At Marconi, he held progressively more responsible positions as Vice President of Business Operations, Vice President of Marketing and Vice President of Customer Service. Prior to that, Ferrara was Associate Vice President – North America Marketing for Startec Global Communications where he led all marketing activities, including strategic planning, geographic expansion and integration of acquired companies. He began his telecommunications career with MCI where he held successive management positions in product management, brand management and network services.
A resident of Pittsburgh, Joe Ferrara has a Masters in Business Administration degree from the University of Maryland, as well as a Bachelor of Science degree from the Pennsylvania State University.-Tollgrade Communications news
