The private label credit program enables golf and tennis enthusiasts to choose from two card designs, one for each sport. Both cards provide online account management, flexible financing options, promotional credit terms, advance sales notices and exclusive discounts on a wide variety of golf and tennis equipment, apparel, accessories and other related merchandise.
“The Golfsmith Card is a terrific addition to the services we offer,” said Indriana Sudarto, director of customer relationship management for Golfsmith. “It will help increase our brand awareness and increase sales for our retailers while offering our customers an easier way to make their purchases.”
Sporting goods spending has continued to experience robust growth, with golf following exercise equipment as the biggest sporting goods purchase.(a) Women are the fastest-growing segment of the golfing population. Golf products specifically designed for women and juniors have been developed, which has helped increase interest in golf equipment and attracted new players.
“The right equipment makes a world of difference when playing golf and tennis,” said Dennis Murphy, vice president for the sporting goods industry, GE Money – Sales Finance. “The Golfsmith Card provides players with additional options and convenience when selecting the right set of clubs or racquet they need to play their best.”-GE Money’s Sales Finance
