Canon USA as # 1 Brand For Customer Loyality In Office Copier Market

New York-based marketing consultancy Brand Keys publishes its Customer Loyalty Engagement Index, which surveys 24,000 adult Americans every year to determine the brands that own a majority stake in customer loyalty – defining their potential for market growth.

Brand Keys research has identified Canon for its ability to best meet the customer loyalty standards when measured against the "ideal" office copier. Brand Keys formulates the "ideal" category by asking respondents to characterize their ideal product – MFP, computer, candy bar, insurance policy – the same way the company characterizes actual brands: by personification. The result – the category Ideal – is a detailed picture of what people are willing to believe about a brand in the category.

"Canon is honored to be recognized for our dedication to serving our growing customer base with office copier solutions that meet their needs and deliver customer satisfaction – for the seventh year in a row," said Tod Pike, senior vice president, Imaging Systems Group, Canon U.S.A.. "The award is not only a testament to our commitment to providing the highest quality imaging devices, but also our ability to form partnerships that provide customer satisfaction and by extension, stronger loyalty engagements to business professionals overall."

Brand Keys Customer Loyalty Engagement Index determines which products and services people will buy in the coming 18 to 24 months. Since the early 1980s, Brand Keys has been developing and refining a proprietary customer-listening system that goes beyond traditional methodology, providing clients with measures that show where their brand equity lies, and what customers are thinking about. The full results of the research may also be viewed at www.brandkeys.com.-Canon