Philly.com Joins Yahoo! and the Newspaper Consortium to Distribute Local Content and Leverage Online Advertising Technology
Yahoo! Inc. (Nasdaq:YHOO) today (August 16) announced that it has expanded its growing network of newspaper partnerships to include Philly.com, online home of the Philadelphia Inquirer and the Philadelphia Daily News. With the addition of Philly.com and four other newspaper partners since April, the Newspaper Consortium now includes 19 publishing companies representing nearly 400 daily newspapers reaching a total circulation of more than 21 million readers.
"With the addition of Philly.com to the Newspaper Consortium, the momentum continues. The open nature of the partnership between the newspapers and Yahoo! has made this the solution of choice for the newspaper industry," said Hilary Schneider, executive vice president, Local Markets and Commerce Division and the Yahoo! Publisher Network. "Consortium members see the benefit in combining the newspapers' own unmatched local news and deep local advertising relationships with Yahoo!'s leading technologies and extensive online audience."
"Working with Yahoo! as a member of its Newspaper Consortium will give Philly.com the opportunity to share its award-winning local content with its users and advertising with Yahoo!'s 131 million monthly visitors(a), targeting those with interest in the Philadelphia area," said Eric Grilly, president, Philly.com. "Being part of this unparalleled network will bring best-of-breed tools and resources to our local customers."
Grilly, former president and CEO of MediaNews Group Interactive, has been a key advocate of the Newspaper Consortium since it was established in November 2006. MediaNews Group was one of the initial members of the Newspaper Consortium.
Among the benefits to Philly.com and Yahoo! are:
-- Enhancing online revenue for Philly.com using Yahoo!'s industry-leading display advertising technology;
-- Leveraging Yahoo!'s national online advertising sales force to promote Philly.com inventory to national advertisers;
-- Having Philly.com's sales force represent Yahoo! to its local clients;
-- Implementing Yahoo!'s paid search technology across Philly.com; and
-- Distributing Philly.com's high-quality local content across the Yahoo! network in places where Yahoo! users have interest in Philadelphia's local news, sports, finance and in other vertical content areas.
In addition to Philly.com, other newspaper partners that have joined the Newspaper Consortium since April include:
-- GateHouse Media, Inc., headquartered in Fairport, New York, joined the Yahoo! HotJobs component of the newspaper partnership in May of this year. GateHouse Media, Inc. is one of the largest publishers of locally-based print and online media in the United States as measured by its 87 daily publications.
-- Paxton Media Group also joined the Newspaper Consortium as part of the Yahoo! HotJobs component. Paxton publishes 31 daily newspapers in the South and Midwest including The (Durham) Herald-Sun and The Paducha Sun.
-- The Tribune Review Publishing Company owns 7 daily newspapers, including the Pittsburgh Tribune-Review. Its newspapers' online career sections will be powered by Yahoo! HotJobs and co-branded between Yahoo! and the local newspapers.
-- The Day Publishing Company, publishes The Day, a daily newspaper covering a 20-town region in Eastern Connecticut. The Day will participate in all aspects of the Newspaper Consortium.
Other Yahoo! Newspaper Consortium members include: Belo Corp.; Calkins Media, Inc.; Cox Newspapers; The E.W. Scripps Company; Hearst Newspapers; Herald Media, Inc.; Journal Register Company; Lee Enterprises; McClatchy Company; Media General, Inc.; Morris Communications Company, LLC; MediaNews Group, Inc.; Paddock Publications, Inc; and Times-Shamrock Communications. The newspapers in this Consortium include major market dailies such as The Atlanta Journal-Constitution, The Boston Herald, The Commercial Appeal (Memphis), The Dallas Morning News, The Denver Post, The Florida Times-Union, Houston Chronicle, The Miami Herald, New Haven Register, Rocky Mountain News, St. Louis Post-Dispatch, The Sacramento Bee, San Francisco Chronicle, San Jose Mercury-News and The Tampa Tribune. -Yahoo!
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