Ford Motor Company is the only automaker to rank among the Parents Television Council's (PTC) "Ten Best" advertisers on television - moving up into third place from last year's fourth place ranking.
This annual report ranks advertisers according to how frequently they sponsor family-oriented television shows or those containing material that PTC considers sexually graphic, violent or profane material on broadcast television.
The PTC's list of the "Top Ten Best and Worst Advertisers" is based on each company's prime time network television ad buys between October 2006 and May 2007. Each company listed purchased at least 25 ads on prime time broadcast programs. Companies with the most ads on PTC-rated green lighted shows were ranked the best, and those with the most ads on PTC-rated red lighted shows were ranked the worst.
Ford ranked third, behind Proctor and Gamble and the Walt Disney Co.
"Television sponsors contribute to the television culture, either in a positive or negative way, by what programs they choose to support with their advertising dollars," PTC President Tim Winter said. "We applaud those on our best list because they are contributing to the well-being of millions of families by choosing to be responsible sponsors."-Ford
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