FAW Group focuses resources on own-brand models

These moves are seen as a sign of FAW's gradually focusing its human, financial and material resources on making cars of its independent brands, said Beijing News today, citing an industry analyst. These all-out efforts to promote its own-brand models are closely related to FAW's in-house development plan, which says that the Chinese car giant aims to sell 2 million vehicles by 2010, and half of them must be FAW's own-brand vehicles.

In 2007, FAW sold 1,465,000 vehicles, which include 620,000 own-brand vehicles. This means that FAW has to produce and sell by 2010 another 400,000 own-brand cars at least to fulfill the sales target of 1 million own-brand vehicles.

According to FAW's in-house development plan, the Hongqing brand will target the high-end markets but its sales have to be boosted, the Besturn brand will fortify its B-class market by promoting its low-price-high-quality features, and Tianjin FAW will expand its A0-class and A-class markets.

In addition to promoting the three independent brands, FAW's another important task is to enhance its research and development (R&D) capabilities. Recently the FAW Technical Center has recruited many auto engineers, designers and other talents for the in-house development of sedans, buses and mini-cars.

By George Gao From:Gasgoo.com