Thereafter, in each ad, follows a montage of people saying "I'm a PC," and sometimes adding an additional comment. Bill Gates shows up in ad 1, as does Eva Longoria --- and Tony Parker.

The idea of this campaign, despite the fact it might be confusing, though not as confusing as the Seinfeld ads, is that the people in the ads, by saying they are PCs, are showing the variety of users of Windows computers.

Quite a few Microsoft employees show up in the ads, and if they do their email address is shown on the screen as well. If you try emailing Sean Siler's email, you'll get an interesting auto-reply:

Hello! I’m a PC – and I can’t answer your email right now. I’d like to say that I’m out climbing Mt. Rainier or biking across Europe with the Swedish Beach Volleyball Team, but in fact I’m probably just chained to a desk somewhere in the depths of Redmond pounding out product specifications.

Now that I have been in a commercial, Microsoft has given me access to super-secret “BillyG” level of executive resources. That’s right – I have my own email auto-responder!

This, as you have probably surmised, is my pre-prepared auto-response (All natural, no filler. No animals were harmed in the making of this response. Except for a ferret.) I really would like to have answered you myself, but if I did, (a) I’d probably get no work done, and (b) then I’d get fired, and (c) then I’d have no chance of doing any more of those really awesome commercials.

So let me try to prognosticate a few of your questions and answer a few of them.

Why did they put you on TV? I think it’s my devastating good-looks and animal magnetism. No, really – there’s a ferret stuck to my leg right now.

But really – you aren’t even an actor! No I’m not. But I play one on TV. I really am a Microsoft Program Manager. I work on IPv6, and other things that you haven’t heard of.

How did you get selected? I auditioned along with a couple of hundred others. I guess I looked very Engineery. And the ferret probably helped.

Are you interested in more acting? Oh no, I think that Engineering is MUCH more fun.

What’s with Windows Vista? You’ve been watching those commercials again, haven’t you? Windows Vista rocks. Listen to real users, not actors.

-The Real PC, Sean Siler

I have to say, I liked the new ads. Why? Because they were snappy, quick, and to the point. And I got "it," as well. With real people (well, with the exception of a few celebrities).

Ad 1 is linked in this post. The other two ads can be seen at the site of the original post.