Apple spokeswoman Katie Cotton said, plain and simple:

“It is not true.”

"Steve Jobs heart attack rumor" was a major failure on the part of CNN's new site, which is still in beta. The site allows content to appear immediately on that site, and report deemed newsworthy are then posted on the iReport page on CNN.com. This story has since been removed.

Steve Jobs' health has been the source of much investor and analyst concern since he appeared rather gaunt and ill at WWDC in June. Jobs' has suffered from pancreatic cancer in the past.

Still, Jobs has been good-humored about it, going so far as to post a slide (below) during the recent Apple "Let's Rock" event, which said:

"The reports of my death are greatly exaggerated."

It appears that rumors of Steve Jobs heart attack have been greatly exaggerated, as well.

What is interesting is that this reporter (and I wouldn't be surprised if he disappears from the site soon) has no history of iReports (now that the story has been pulled down, anyway). The drop in stock made for a nice price point to jump in. The story's timing was perfect: 6 AM EDT, just prior to market open.

Due to this, I would be surprised if there wasn't an SEC investigation in relations to Steve Jobs heart attack rumor. Hang onto that IP address info, CNN! Apple stock has since recovered.