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Steve Harvey is a radio host who, according to reports, has grown his audience 325% in the 25-54 demographic range since beginning national syndication with Premiere Radio Networks in 2005.
His 50 million pound challenge is a four-day diet running from March 2 - 6. Yeah, that's really five days, I know, but I assume Steve Harvey and his guest, Dr. Ian K. Smith, MD, will recap on the final day.
And yes, for those wondering, according to the site, Steve Harvey will be dieting along with the rest of his audience.
The challenge is based on a book by Dr. Ian K. Smith, called "The Four Day Diet." Here's what Amazon.com has to say:
Dr. Ian Smith’s diets really work. America has lost millions of pounds following his Fat Smash and Extreme Fat Smash diets. Now, in The 4 Day Diet, Smith has developed a program that allows readers to avoid the normal (and fatal) pitfalls of dieting: boredom, no treats allowed, too much repetition, plateauing. The 4 Day Diet is an ingenious program of dieting modules lasting only four days each:
You can follow The 4 Day Diet straight through for a month for stunning results. But Smith also designed The 4 Day Diet so you can customize your own program. After the first two modules, you can do the remaining 5 in whichever order suits your schedule or preferences or you can repeat the modules you like best. It also features over sixty delicious recipes for breakfasts, lunches and dinners and a complete snack list—food that will make you forget you’re on a diet.
Full of Ian Smith’s motivating tips and tricks and his smart, sensible eating advice that really works to take weight off fast, The 4 Day Diet is a diet you’ll be able to stick to, have success on, and even enjoy!
It's hard to believe a four day diet can work (and be fun), but the book has a 4 star rating after 42 reviews at Amazon.com. And if it's good enough for Steve Harvey ...
If you register online at the above link for Steve Harvey's 50 million pound challenge, you can read a free excerpt from the book, by the way.
You can listen to Steve Harvey's morning show at 6:29 am EST every day to hear him with Smith. For local listings, you can check here.
Posted March 4th, 2009 by Michael Santo
