How does it work? Well, not only can you snag some Mars chocolate in the deal, Mars has invented a new acronym: TGIFCF (Thank God It's Free Chocolate Friday). Every Friday, Mars will give away a 250,000 full-size packages of real chocolate on Free Chocolate Fridays. You can claim one of 250,000 full-value coupons each Friday beginning on May 8 at 9 AM EST (they say standard, but it's DST now, so that's an unclear point) by visiting RealChocolate.com.
The obvious problem is: if you try to reach the RealChocolate.com site right, I wish you luck. The site appears to time out. Once again a promotion (obviously, Mars isn't the first one) has screwed up and their site can't handle the load. Apparently Mars has underestimated the popularity of anything free, and candy or chocolate in particular.
At any rate, assuming you can reach RealChocolate.com, coupons will be mailed to consumers and will be distributed on a first-come, first-serve basis. They are redeemable for any full-size Mars real chocolate product. The coupons will be limited to one per person, per week.
The emphasis on "real" chocolate is meant to emphasize what Mars says: "Mars Snackfood US chocolate brands do not compromise on the purity and authenticity of chocolate by diluting it with a cocoa butter substitute. Remember, if it's Mars, it's real chocolate."
Mars isn't skimping on this promotion. In New York City, actor Neil Patrick Harris joined spokescandies Red and Yellow and Mars associates to announce Free Chocolate Fridays and hand out nearly 20,000 packages of candy outside of the M&M’S WORLD® store in midtown Manhattan. Similar events, including distribution of full-sized packages of candy, were also held at the M&M’S World stores in Las Vegas and Orlando. And finally, a full-page print ad appeared in Thursday’s edition of the USA Today including a full-value coupon for any Mars real chocolate product.
Now, if only Mars had invested on better server support for RealChocolate.com. If you try to get your chocolate candy fix there, be prepared for a wait! But at least you have Free Chocolate Fridays all the way until September to try.