You might remember those car ads people railed about. "Come in and get a Mercedes for Half-Price!" Of course, those only applied to ONE individual car on an entire lot. As Black Friday continues to be the biggest shopping day of the year, doorbusters are supposed to be the biggest bargains. However, in reality, are Black Friday doorbuster deals a bargain?
It is ironic that the term Black Friday doorbuster deals has become well-known. Doorbusting is the reality of the situation. You might recall the tragic death last year of a Wal-Mart worker on Black Friday.
However, besides ugly situations like that, doorbusters may not be the bargain you think. Black Friday 2009 doorbuster deals can offer the ultimate in low pricing, but the key term would be: if you can get them.
Black Friday doorbuster deals always have the same sort of fine print those auto deals have. They will generally have tiny print hidden that will use the following terms: "While supplies last," "Limited quantities," "Minimum X (where X is a low value) per store," and the always there: "No rainchecks."
Just as with auto sales, these Black Friday doorbuster deals are something along the "bait-and-switch" marketing tactic. That means, a store will try to attract customers (with bait) and then switch them to something else when the item they want is sold out.
To be sure, the Black Friday doorbuster deals are great while they last. Unfortunately, if you look at the percentage of them on an ad, you might find that most of them fall into these limited quantity items, which would mean you could be wasting your time busting Sears' door down.
Speaking of Sears, here's such an example. Sears has not officially revealed its Black Friday sales ads. However, CNNMoney.com has already discovered that two of Sears Black Friday deals include a Samsung 40-inch 1080p LCD HDTV for $599.99, "Only while quantities last, minimum three per store, no rainchecks," and a Kenmore washer-dryer pair for $579.98, "Limit four per store, no rainchecks."
These are certainly Black Friday doorbuster deals, as people might trample still more employees in their haste to get them. As Black Friday approaches, consumers should think carefully about whether or not these deals are worth their time and effort, as well as the risk to their safety. Some might want to celebrate Black Friday online, with "keybuster" deals, or wait until Cyber Monday.
Written by Michael Santo
HULIQ.com
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