Salvation Army Experiments With Cashless Kettles

Salvation Army

It is the time of the year when charitable organizations go all-out, and the Salvation Army is no different. The old black kettle givers are used to seeing is getting an upgrade in some parts of the country, though: credit card slots.

It's something that is being tested in a number of cities this year. The so-called cashless kettles take MasterCard, Visa and American Express.

Last year, the Salvation Army chapter in Dallas-Fort Worth tried 12 cashless kettles. Credit card donors were far more generous that cash donors. In fact, they gave an average of $14 versus the $2 given by cash donors.

One such state that's trying the cashless kettles is North Carolina. Twenty-two cities are testing cashless kettles this year, including Charlotte, Raleigh and Salisbury.

One scenario that could be imagined in this situation would be an all automatic kettle, one which took only credit cards and didn't need a bell ringer. So far, that has not been considered by any, though anything that can be automated will eventually be automated the old saying goes.

This year, rather than "brother can you spare a dime," you might hear "brother, it your card at its limit yet?"

Written by Michael Santo
HULIQ.com