Since his Black Friday auto accident, which led to revelations about his numerous affairs, Tiger Woods has been dropped by only one sponsor, Gatorade. Despite this, however, his image isn't gracing prime-time television, according to data from market research firm Nielsen Co.
Thus, as the Tiger Woods mistresses count rises too high to be tracked, the Tiger Woods latest update is that his wallet continues to take a hit. That said, publicly, his sponsors continue to stand behind him, and Gatorade said that the decision to drop the Tiger Woods Focus drink happened months ago.
Besides the traditional ratings system that Neilsen does, it also tracks other date. According to the company, the last prime-time ad to appear featuring Tiger Woods was a 30-second ad on Nov. 29 for Gillette, two days after the Black Friday incident. That commercial aired eight times during November, Neilsen said.
According to the market research firm, there have been no other commercials since then. That includes all broadcast networks and 19 cable networks during the evening news, prime-time, late-night or during weekend sports.
On Black Friday, Nov. 27th, Tiger Woods left his house at 2:25 AM and ran into both a fire hydrant and later, a neighbor's tree. While much mystery still revolves around the events of the night, rumors have circulated that it all began with an argument between Tiger Woods and Elin Nordegren Woods, his wife, over text messages, phone calls, and other affair-related issues.
Along with Gillette and PepsiCo's Gatorade, Woods has endorsement agreements with Nike, Electronic Arts, AT&T, Accenture, Tag Heuer, Upper Deck and others. While the timing of the announcement of the Gatorade decision is coincidental, the decision to drop Tiger Focus was first reported by trade publication Beverage Digest in an issue dated Nov. 25. That is two days before the Black Friday incident. In fact, the publication's editor, John Sicher, said he first learned of the decision the week of Nov. 9.
Written by Michael Santo
HULIQ.com
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