All those parents who are obliging a family tradition or don’t want to deprive their children of a childhood rite of passage but who are decidedly ambivalent about the whole escapade will now be able to turbo-charge their depleted batteries halfway (or quarter way) through the slog with a favorite Starbucks drink.
To think there was a corner of the world which was not conquered by Starbucks. Disney parks have surprisingly not been known for their baristas, and it was only in 2009 – in Paris, France – that a Starbucks first appeared in Disney Village at Disneyland Paris. All this is about to change as Starbucks and Walt Disney Parks and Resorts announced Monday they were partnering to open up Starbucks stores at Disney theme parks in California and Florida.
Have customers been craving a Starbucks at Disney? You bet.
“Many of our guests have shared their passion for Starbucks with us, and we look forward to making their feedback a reality as we debut the first location at Disney California Adventure,” Maribeth Bisienere, vice president, food and beverage line of business for Walt Disney Parks and Resorts, said in a statement.
Coffee options at America’s Disney parks have been surprisingly bland, unless you were in on some “insider” coffee secrets, like the Kona Café at the Polynesian Resort, writes Samantha McNesby on her blog at About.com.
The first of six Starbucks outlets will open this summer at Disney California Adventure, followed shortly with other coffee shop openings at Disneyland Park and Walt Disney World Resort, with locations at Magic Kingdom, Epcot, Disney's Hollywood Studios, and Disney's Animal Kingdom.
The stores will be equipped to serve the wide array of specialty coffee drinks the Starbucks company has popularized. They will include the signature Starbucks Frappucinos. The prices are expected to remain high and even outpace your local Starbucks joint.
But don’t take it personally – it’s just business.
One day there might not be a corner of the earth left untouched by the presence of Starbucks. Already several Starbucks outlets float on luxury cruise ships. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. The first store outside the United States or Canada opened in the mid-1990s, and overseas stores now constitute almost one third of Starbucks' stores.