Subway has partnered with Diet Coke for what Jared's favorite sandwich shop is calling the Subway Heart Truth Campaign, and with that promotion, it's trying to support "The Heart Truth," and giving Instagram, Twitter, and Diet Coke - along with itself - some free advertising in the bargain.
What Subway asks of its customers is that you "show your love" for Diet Coke and Subway with a photo. No purchase is necessary and they are very unspecific as to what they want to see. It could even be a Diet Coke can, the promotion is so vague.
Once you take picture, you upload it to either Twitter or Instagram with the tag #subwayhearttruth. For each picture uploaded, Subway will donate $1 to heart health programs, in support of "The Heart Truth" campaign, up to a total of $50,000.
Nope, you're not getting anything free out of it. Perhaps that explains why, on Tuesday, Subway announced an addendum. The prior campaign has been running since Feb. 1 and ends Feb. 29. This new one involves $5 footlong sandwiches.
Subway's Facebook post says:
"Hey Instagram users! Send us a photo of you with your $5 FOOTLONG™ sandwich! We teamed up with Diet Coke to donate $50,000 to the Foundation for the National Institutes of Health (FNIH), in support of the The Heart Truth Campaign. Tag #SubwayHeartTruth & we’ll also donate $1 for each photo uploaded to support women’s heart health programs."
What, no Twitter this time, Subway? You can still use the prior promotion if you want to Tweet a picture and help the "The Heart Truth" campaign. There's no link to more details about the campaign, so we don't know if there's a deadline for the new campaign.
"The Heart Truth" is a campaign that specifically targets women's health, pointing out that despite what some folks might think, women are not immune to heart disease. The campaign is particularly aimed at women between the ages of 40 to 60, the age when a woman's risk of heart disease starts to rise.
The Heart Truth campaign uses a "red dress" as its symbol. The "Red Dress" was introduced as the national symbol for women and heart disease awareness in 2002 by the National Heart, Lung, and Blood Institute (NHLBI).
Image Source Wikimedia Commons
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