The promotion gives consumers "at least" $100 for a trade-in of an undamaged (meaning no cracked screen, no water damage) smartphone of any type. If you still have a Palm Treo around, you could make some hay. Perhaps hoping to juice sales of the iPhone 5c, which have been tepid in comparison to sales of the iPhone 5s, according to what appears to be an internal document obtained by TechnoBuffalo, the iPhone 5c promotion begins on Oct. 11, or Friday.
Meanwhile, the iPhone 5s will not see this promotion until Oct. 13, according to the purported internal memo. As a comparison, currently third-party reseller site Gazelle will give you $12 if you trade-in a flawless iPhone 3G. Notably, though, the $100 is "paid" in the form of a Best Buy gift card. That gift card must be used to purchase an iPhone 5s or 5c, with a two-year service agreement.
In addition, this new trade-in offer apparently cannot be combined with Best Buy's existing iPhone 5c offer, which makes the 5c available for $49 with a $50 Best Buy gift card.
However, those who come in to a Best Buy store and make a reservation, perhaps because the color or storage tier they want is not available, are eligible for the option. According to the fine print, customers must be eligible for an upgrade (on-contract) or get a new contract in order to get the promotional gift card.
The iPhone 5s is Apple's latest flagship phone. It is minimally changed from the iPhone 5, with a new 64-bit A7 system-on-a-chip (SOC) processor, a fingerprint scanner (TouchID, which has already been proven by security analysts and hackers to be insecure), and an improved camera. Most of the changes to the iPhone 5s were in the software shipped with the phone (iOS 7).
Meanwhile, the iPhone 5c replaces the iPhone 5 as the company's lower cost model. Previously, Apple would discount the year-old iPhone to $99 with a two-year contract, but by adding the plasticky iPhone 5c and eliminating the iPhone 5, the company has created a second "new" model for it to sell. The device, itself, has mostly the same specifications as the iPhone 5, although teardowns have shown that Apple has economized by making many of the internal components -- with the exception of the differentiators, like SOC -- the same as the iPhone 5s.
Once it begins, this offer is valid through Oct. 19, but not in Puerto Rico.