Verizon Backs the X-Factor with Smartphone App, Wireless Partnership

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Simon Cowell's new series, X-Factor, which debuted Wednesday, has announced its wireless carrier partner, and it's not the one from his prior series, American Idol, but instead is the carrier that is usually called the United States' most reliable: Verizon.

Verizon issued a press release on Thursday, the day after the debut of X-Factor, and in it, noted that not only is it the X-Factor's wireless carrier partner, but that it's the presenting sponsor of The Xtra Factor App for smartphones and other mobile devices.

John Harrobin, vice president, marketing at Verizon Wireless said, “Verizon’s mobile technology letscustomers watch TV in entirely new ways. The Xtra Factor App will be a companion screen to the TV broadcast and give our customers a front row seat to the hottest show of the fall.”

Simon Cowell, never one to give out accolades without them being deserved, said, “I think it’s fantastic that Verizon is giving everyone a chance to watch what’s going on backstage on The Xtra Factor App and to stay connected with the show and each other. I’m looking forward to reading everyone’s comments!”

Here's how the Xtra Factor is described in the Android Market. Notice that, at the time of this writing, it has no reviews, meaning that the X-Factor either may still needs to reach its audience:

" It’s Time…To Face…The Music

"THE X FACTOR(TM) is the new competition series that gives viewers the opportunity to help choose the next global superstar or breakout music group. Judges Simon Cowell, Paula Abdul, L.A. Reid and Nicole Scherzinger will travel the nation searching for undiscovered talent 12 years old or over – both solo artists and vocal groups – who are worthy of the largest prize in television history: a $5 million recording contract with Syco/Sony Music.

"Download and use of this app (including browsing and previewing content) will be billed on a per-megabyte basis, or according to any data package you may have.

"The Xtra Factor takes you behind the scenes of THE X FACTOR. Interact live with real-time social feeds as you watch the show Wednesdays and Thursdays on FOX and check out original videos that give you an insider’s view. Download this second screen experience and enjoy the show!"

The Xtra Factor App is also in the App Store. Features included video-on-demand and Tweeting from within the App. .All fans with the App will be able to participate as the Verizon Fifth Judge during the live performance shows, rating contestants based on various criteria, and then posting their individual rating to Facebook.

The U.S. version of the X-Factor has just launched. It joins a number of other versions in many other countries. This season's judges are

Simon Cowell
Paula Abdul
L.A. Reid
Nicole Scherzinger
Cheryl Cole (LA & Chicago auditions)

Steve Jones is the host.

Image Source: Wikimedia Commons

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