It's the king of Black Friday ad leaks, normally, but this year, Walmart decided to "leak" its Black Friday 2011 ad itself.
That's right, as we wrote earlier, Walmart said that it was going to give subscribers to an email list a preview of its Black Friday 2011 ad. While at first it seemed like Walmart was simply trying to get more folks to sign up for its email list, it turned out to not be the case.
This morning, at 12:01 a.m. EST, WalMart released its Black Friday 2011 ad. While less "friendly" than most ad leaks (which are a series of images that are blown up, and WalMart's preview on its site requires 'page' turning), it still means that Walmart has done customers a service for once. It's also possible it did so to prevent ad leaks by the traditional ad leakers, or perhaps it just gave up trying to stop them itself.
Walmart also added that those who sign up for its email list will get a preview of its Cyber Monday 2011 ad. While Black Friday 2011 is the first day after Thanksgiving and Nov. 25 this year, Cyber Monday 2011 is the first Monday, or first business day after Thanksgiving. While Black Friday is where customers can find the best deals of the year, including doorbusters, at a brick-and-mortar retailer, Cyber Monday is the day when online retailers (including Walmart.com) advertise their best online deals.
The relevance of Cyber Monday has been that many end users have no access to broadband until they get back to work. That's become less true as broadband has continued to spread. However, it's still the day that online retailers target for the first really good post-Thankgiving deals. Nowadays, the continue to spread deals through Cyber Week, or even Weeks.
Black Friday 2011 starts early at Walmart, as the store is doing things differently this year. It's actually opening at 10 p.m. on Thanksgiving evening with deals on toys and other select items. Meanwhile, at 12:01 a.m. on actual Black Friday, deals in electronics begin. Those are the ones most people will be trying to get, but by spacing out the deals, Walmart is pulling the old "milk at the back of the store" idea. By forcing folks to hang around for two hours, the store will likely get other sale, as well.
[That's been the reason cited for putting milk and other such items at the back of the store, always, in case you didn't know.]
Among the Black Friday 2011 deals that the retailer is featuring are four laptops, all doorbusters, which means they are in extremely short supply:
- Acer Aspire 17.3" Laptop w/Intel Core i5, 4GB RAM, 640GB HD - $498.00
- Compaq Presario 15.6" Laptop w/AMD C-50 Dual Core, 2GB RAM, 250GB HD - $198.00
- HP 15.6" Laptop w/AMD E-350 Dual Core, 3GB RAM, 320GB HD - $248.00
- HP 17.3" Laptop w/AMD E-450 Dual-Core, 4GB RAM, 500GB HD - $388.00
Among their doorbuster HDTV deals (also doorbusters)
- Samsung 40" 1080p 60Hz LCD TV - $428.00
- Samsung 46" 1080p 60Hz LCD TV - $598.00
- Toshiba 65" 1080p 120Hz LCD TV - $998.00
You can view the full ad scan here. We've taken the images from their ad ourself to make it a little easier. If you want to view their "page turner" you can go here. Notably, the Walmart ad on its website will be "localized," but there will probably be very few differences (and definitely none among the doorbusters, we would assume).
Among the earlier leaks we previously covered were:
We also leaked some Toy Books, including:
Image Source: Wikimedia Commons