The Colbert Report’s recently announced “America’s 10 Biggerest Lies” campaign has received such a strong response from the American public that the show’s organizers are considering building an entire “America’s Biggerest Lie” product line around it.

At least, that’s the world from marketing executives at Busboy Productions, the company owned by entertainer Jon Stewart that is responsible for producing both “The Colbert Report” and “The Daily Show” for Comedy Central.

The anchor for the Colbert-themed “Biggerest” product line will the previously-announced “America’s 10 Biggerest Lies” book, scheduled to be released to the American public on Nov. 18.

Turned upside down and read backwards -- and with an alternative cover design on the back -- that book will also serve as “America’s 10 Biggerest Lies for Christmas” in order to tap into the pockets of affluent American holiday gift-buyers.

Following the successful business model created by the publishers of the best-selling “Chicken Soup for the Soul” series, dozens of additional “Biggerest Lie” titles are also in the planning stage.

“Obviously we’ll have a whole holiday-themed line: ‘America’s Biggerest Lies for the New Year,’ ‘America’s Biggerest Lies For Easter,’ ‘America’s Biggerest Lies for Passover,’ and even ‘America’s Biggerest Lies for Halloween,” said one Busboy executive.

In a second wave, titles such as “America’s Biggerest Lies for Teens” and “America’s Biggerest Lies for the Co-Dependent Shopper” will also hit American bookstore shelves.

Line extensions including calendars, mouse pads, and fashion-forward men’s bikini briefs in a rainbow of colors are also in the works, say Busboy executives: “We feel we may have found the next ‘Hello Kitty.’ We're ecstatic.”

What’s the appeal? “For a growing number of Americans, the truth no longer serves any useful purpose,” explains trend consultant Arnold Corel, who has been retained as a consultant on the project. “They're looking for an alternative."

And according to Corel, this is not just "the froth on the American latte."

"At 28% and growing, this segment is currently the fastest growing segment in the American marketplace," he says.