SafeNet Launches DRM Fusion Toolkit4TV

World's First DRM Solution Supporting Multiple Standards for Mobile TV Protection

SafeNet, Inc., setting the standard for information security, today announced the launch of DRM Fusion Toolkit4TV, the first product available for mobile TV licensing and protection that supports all major, open broadcast Digital Rights Management (DRM) standards.

DRM Fusion Toolkit4TV protects broadcast mobile content and services from unauthorized use and distribution. By using a standardized solution for mobile TV protection, operators do not have to be irrevocably tied to a particular vendor. Additionally, operators can offer service to users with standard, off-the-shelf handsets since no proprietary client software is required. Standards supported include DVB-18Crypt and the first implementation of the OMA BCAST smartcard profile standard.

Broadcast mobile TV is among the industry's fastest growing new mobile services and when secured, can provide operators with a significant increase in Average Revenue Per User (ARPU). As forecasted recently by the market analyst firm In-Stat, the number of mobile TV broadcast subscribers worldwide is predicted to grow from 3.4 million in 2006 to 102 million in 2010. In addition, business research and consulting firm Frost & Sullivan predicts that in the U.S. alone, the number of subscribers for broadcast, mobile video will reach approx 6 million by 2010.

"The growth of the mobile video services market relies not only the availability of high quality content but also on the industry's ability to provide this content in a secure and feasible way," said Zippy Aima, analyst - digital media practice, Frost & Sullivan. "Content providers and service providers have much to look forward to as companies like SafeNet offer solutions in the market which will enable them to securely offer enhanced video services."

"The market for mobile content delivery continues to grow rapidly as mobile operators strive to meet evolving customer demands," said Simon Blake-Wilson, managing director of DRM at SafeNet. "With the launch of DRM Fusion Toolkit4TV, SafeNet's technology can secure any content type, over any network type to give operators the flexibility to experiment and adapt. This flexibility, together with SafeNet's unsurpassed security expertise, represents a winning combination for mobile content protection."

By SafeNet