Nikon To sponsor "America At Home" Project

Posted September 21st, 2007 by harminka

Nikon today announced its sponsorship of America at Home – one of the most ambitious projects ever undertaken to document and photograph the most important place in Americans’ lives: Home.

Starting this week, 100 of the world’s preeminent photojournalists and millions of amateur photographers will fan out around the United States to capture pictures of their life at home. Nikon, in association with FotoNation.net, will provide 100 COOLPIX S51c Wi-Fi enabled digital cameras to photographers, allowing them to easily shoot and send their pictures wirelessly from wherever they may be.

“Nikon is excited to be a part of such a momentous project, and provide professional photographers with an easy way to share their vision,” says Bill Giordano, general manager for Marketing, COOLPIX, Nikon Inc. “The COOLPIX S51c is the ideal digital camera for this remarkable project because of its wireless sharing ability and high image quality. This camera will help ensure that we can share our concept of home with future generations.”

America at Home is produced by former Time, Life and National Geographic photographer Rick Smolan in partnership with IKEA. In the past, Smolan and his team of renowned magazine and newspaper photo editors have successfully produced such notable projects as A Day in the Life of America: America 24/7, 24 Hours in Cyberspace, and One Digital Day.

Nikon’s 8.1 megapixel COOLPIX S51c digital camera lets users take stunning photos and share them instantly via a Wi-Fi hotspot, allowing them to email pictures directly from the camera or upload them to Nikon’s 'my Picturetown’ on-line photo sharing website. The camera features a 3x Nikkor optical zoom lens and a bright 3-inch LCD screen, so users can compose and share images with ease. The S51c also has features that help the user to take better pictures like advanced face detection for in-focus smiles and VR image stabilization to reduce the chance of taking a blurry photo. -Nikon

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