In a car equipped with a factory-installed system incorporating Dolby Pro Logic II and utilizing content provided by National Public Radio (NPR), Dolby will allow visitors to its booth (330) to experience multichannel audio in one of the most common listening environments for radio. Additionally, the company will display its professional encoding and decoding equipment.
"Dolby Pro Logic II is the ideal surround sound technology for HD Radio(TM) broadcasting, as it enables the transmission of surround-encoded programs simultaneously over digital radio and analog FM signal paths," said Rocky Graham, Technical Marketing Director, Broadcast Segments, Dolby Laboratories. "We're excited to work with NPR in demonstrating how immersive surround sound in the car can be."
"Dolby is the recognized leader in surround audio. There are over 69 million Pro Logic II decoders in the field, and based on internal testing at NPR Labs, we see Dolby Pro Logic II as a natural format for future HD broadcast radio content," said Mike Starling, Chief Technology Officer and Executive Director, NPR Labs.
With Dolby Pro Logic II, the surround soundfield remains intact, even while tuning HD Radio stations and during signal fades or other periods of blending to analog. HD Radio content encoded in Dolby Pro Logic II can be stored, edited, and broadcast as a traditional two-channel signal, and then decoded into surround sound by the Dolby Pro Logic II receiver in many of today's car and home audio systems.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For more than four decades, Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.
Certain statements in this press release, including statements regarding the performance and capabilities of Dolby Pro Logic II, the adoption of such technologies in radio broadcasting, including high-definition radio, and the potential benefits that broadcasters, content creators, and listeners may derive from Dolby Pro Logic II, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks associated with building market acceptance for HD radio broadcasts, competition in the market for high-quality audio technologies, rapid changes in technical requirements for HD technologies, risks associated with introducing technologies to broadcasters, risks associated with consumer demand for surround sound broadcasts, rapid changes in hardware devices for receiving broadcasts, risks associated with building market acceptance of and demand for Dolby Digital technologies, and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements whether as a result of new information, future events, or otherwise. -Dolby
