The British Library has launched a competition calling for Avant Garde inspired designs from postgraduate students. The challenge to postgraduate creatives has been announced in advance of the Library's forthcoming exhibition, Breaking the Rules: The Printed Face of the European Avant Garde 1900-1937.
The winning work will demonstrate the spirit of the European Avant Garde from this age, which embraced the sense of revolt, challenge and change brought about by industrialisation and the decline of traditional hierarchies. The Avant Garde pushed the boundaries of cultural norms, particularly after the First World War.
The challenge to postgraduate design students is to design something that explores whether this philosophy is relevant today. Entries can be submitted in any creative medium – photography, typography, painting, illustration or digital media, for example, or it could be a plan for something to be built especially for the space.
The launch debate for the competition asked 'Are there any rules left to break?' Attending, Dr Joanna Newman, Strategic Partnerships manager at the British Library, said: "This is a great opportunity for students to gain experience of producing a design according to a challenging brief, and gives us the opportunity to highlight the fantastic resources the Library has for the creative industries."
Entries will be judged by authorities including graphic designer Peter Saville and author Charles Leadbeater, and the winning work will be displayed in the British Library's shop window, facing the piazza, and on the British Library website. A budget of £3,000 has been set aside for the realisation of the winning entry, including all materials and related costs.
The closing date for entries is November 9 2007. www.24hourmuseum.org.uk
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