VeriSign and Demand Media Join Forces

Strategic Agreement with Leading Online Media Company to Drive Broader Adoption of .tv Domain Names

VeriSign, Inc., the leading provider of intelligent infrastructure for the networked world, today announced a strategic alliance with Demand Media to leverage its industry relationships and Web 2.0 expertise to market the .tv Top Level Domain Name (TLD) as the preferred Web address for rich media content. VeriSign will continue to manage the underlying domain name registry for the .tv TLD, including the back end operations and management of the wholesale channel.

The .tv TLD reflects more than the location of a Web site, it reflects the content of that site - in this case, a compelling and entertaining rich media destination.

"VeriSign is very excited to be working with Demand Media to promote .tv-one of the most recognizable domain names in the world," said Mark McLaughlin, executive vice president, VeriSign. "By creating an intuitive destination for professional and user-generated video content, everyone from social networking communities to leading media portals can instantly attract consumers and new revenue opportunities. The alliance with Demand Media will increase the global visibility of the .tv TLD and its inherent brand value."

"The Internet media landscape is rapidly evolving and users want to publish and share their personal video content. By registering a .tv domain name and adding video content of their choosing, users can program their own channel," said Richard Rosenblatt, chairman and CEO, Demand Media. "We are thrilled to leverage the synergy of domain name registration and new media for the benefit of .tv registrants and Internet users worldwide."

The new alliance, which combines VeriSign's domain name registry expertise with Demand Media's innovative new media strategy, will offer companies new revenue streams and consumers more engaging experiences.

By VeriSign