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Under the agreement, AT&T U-verse TV customers now have access to TBS in HD, just in time for the Major League Baseball divisional playoffs. The agreement also allows for the continued carriage of TNT HD and will give AT&T U-verse TV customers access to CNN HD later this year.
“Major League Baseball is followed by loyal fans across the country, and we’re proud to offer the playoffs in HD to our U-verse TV customers,” said Rob Thun, senior vice president of Programming, AT&T Operations, Inc. “We realize that HD programming is becoming increasingly important to our viewers, and we’re excited to continue expanding our HD lineup throughout the year.”
"We are pleased to partner with AT&T to further expand their HD offering and enhance their customers' viewing experience of TBS and CNN in an HD format," said Coleman Breland, executive vice president, Sales and Marketing, Turner Network Sales.
The deployment of next-generation video services reflects AT&T's strategy to become customers' preferred communications and entertainment provider and to deliver a video solution that provides greater value, flexibility and simplicity than competitors' offerings. AT&T U-verse TV represents a critical new service in the company's video portfolio, which includes AT&T HomezoneSM service and satellite broadcast offerings. AT&T U-verse TV also underscores the company's strategy to deliver integrated services to the three screens that consumers value most: the TV, the PC and the wireless phone.-AT&T
Posted October 9th, 2007 by harminka
