New image campaign underscores Siemens’ solutions competence

With this campaign, Siemens is underscoring its technological competence and positioning itself as a leading solutions provider in fields of energy and environment, industry and healthcare. The image campaign will feature two motifs when it is rolled out in Germany on October 12, 2007. Slated for international kickoff by the end of the year, the campaign will then incorporate further motifs.

Siemens is aiming to sharpen its image among the general public with this campaign: “The image campaign now being launched will highlight our technological competence
in the three fields of energy and environment, industry and healthcare,” noted Stephan Heimbach, Corporate Vice President of Corporate Communications and Government Affairs at Siemens. The campaign was developed in cooperation with the internationally renowned agency Ogilvy and is part of a company-wide Siemens communications program.

The campaign will be kicked off in Germany with one motif depicting company founder Werner von Siemens and a second motif featuring company employees. By choosing these motifs, Siemens is evoking the characteristics that have shaped the company’s success from the beginning and still define it to this day: innovative strength, global scope and creativity. Additional motifs will be introduced when the international campaign is launched in November. The key theme of these motifs is the solutions competence which Siemens brings to bear in providing answers to the toughest questions facing society today and in the future.-Siemens